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MAKE UP FOR EVER was founded in Paris in 1984 by renowned professional make-up artist Dany Sanz.

The brand has since achieved cult status thanks to its high-performing products, the scope of its offer of colours, its daring textures and its long-lasting formulas. MAKE UP FOR EVER believes that all the world’s a stage and that everyone has a role to play. The brand endeavours to offer all professional make-up artists techniques and products to enhance stage artists.

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At the same time, MAKE UP FOR EVER has set itself the task of spreading its expertise around the world so that everyone can express their personality and embody the characters of their lives.